ASO
App Store Optimization, often shortened to ASO, is the structured process of improving an app’s visibility within digital marketplaces like the Apple App Store and Google Play Store. The goal is simple: increase organic downloads by enhancing how the app is found and perceived.
ASO is not just a “nice to have”, it’s a cornerstone of any mobile growth strategy.
More than 65% of downloads on both iOS and Android happen directly through in-store search or browse. That means if your app isn’t optimized, it’s invisible, no matter how good it is.
- Shows up in relevant search results
- Gets discovered during user exploration and category browsing
- Converts better thanks to strategic visuals and messaging
- Holds competitive ranking positions over time
At DataRank, we position ourselves as a specialist ASO agency Europe based, with international reach. We work with emerging startups, enterprise-level apps, and cross-market products. Our advantage? Combining data, creative, and strategic thinking into one cohesive methodology.
Our clients choose us for:
- Deep experience with both iOS app optimization and Android app optimization
- Custom-built ASO strategies driven by analytics and real user behavior
- A proven track record in helping apps climb the app store rankings
- Native understanding of multiple app marketplaces (Apple, Google, Huawei, Amazon)
We’re not just optimizing metadata, we’re building frameworks for long-term visibility and discoverability in an increasingly competitive landscape.
Use Cases and Industry-Specific ASO
ASO is not a one-size-fits-all service. Apps from different industries require tailored approaches based on user behavior, seasonality, monetization models, and competition saturation. At DataRank, we adapt our ASO strategy to each sector. Examples include: This vertical-specific methodology is key…
ASO vs SEO: Different Platforms, Different Rules
While many marketers refer to ASO as “SEO for apps,” the truth is more nuanced. These two worlds overlap in strategy but differ in execution. Here’s how:
