ASO
App Store Optimization, often shortened to ASO, is the structured process of improving an app’s visibility within digital marketplaces like the Apple App Store and Google Play Store. The goal is simple: increase organic downloads by enhancing how the app is found and perceived.
ASO is not just a “nice to have”, it’s a cornerstone of any mobile growth strategy.
More than 65% of downloads on both iOS and Android happen directly through in-store search or browse. That means if your app isn’t optimized, it’s invisible, no matter how good it is.
- Shows up in relevant search results
- Gets discovered during user exploration and category browsing
- Converts better thanks to strategic visuals and messaging
- Holds competitive ranking positions over time
At DataRank, we position ourselves as a specialist ASO agency Europe based, with international reach. We work with emerging startups, enterprise-level apps, and cross-market products. Our advantage? Combining data, creative, and strategic thinking into one cohesive methodology.
Our clients choose us for:
- Deep experience with both iOS app optimization and Android app optimization
- Custom-built ASO strategies driven by analytics and real user behavior
- A proven track record in helping apps climb the app store rankings
- Native understanding of multiple app marketplaces (Apple, Google, Huawei, Amazon)
We’re not just optimizing metadata, we’re building frameworks for long-term visibility and discoverability in an increasingly competitive landscape.
A/B Testing: From Intuition to Evidence
ASO in 2025 requires continuous validation. With the tools provided by Apple and Google, we test everything before scaling changes. We apply structured testing across: Our goal is to move from intuition to iteration, transforming assumptions into measurable performance boosts.
Custom Reporting and KPI-Driven Strategy
We believe that you can’t optimize what you don’t measure. That’s why every ASO project includes advanced reporting tailored to your team’s needs and your business model. We track: Each report is readable, actionable, and structured to support internal stakeholder…
Multilingual and Multimarket ASO Strategy
If your app targets users in different countries or languages, ASO requires more than just translation, it demands localization, cultural adaptation, and testing. We offer full support for: From German to Arabic, Spanish to Japanese, our international ASO services allow…
Paid Campaign Integration for ASO Performance
One of the most impactful trends in ASO for 2025 is the synergy between paid and organic visibility. In the app ecosystem, paid ads don’t just drive installs, they influence algorithmic trust. At DataRank, we integrate ASO efforts with: We…
