SEO MIGRATION

SEO THAT SURVIVES MIGRATIONS, AND GROWS FROM THEM.

At DataRank, we know a website migration isn’t just about moving content, it’s a high-risk moment for your organic visibility.
That’s why we approach migrations with the same level of strategic rigor we apply to international SEO:
planning in detail, validating every redirect, and safeguarding your rankings.
Whether you’re merging domains, replatforming, switching to a multilingual CMS, or rolling out a full rebrand,
our team manages every phase with technical clarity, SEO foresight, and post-launch analytics.

From pre-migration audits to post-launch monitoring,
we help brands navigate complex transitions without traffic loss or keyword cannibalization, ensuring SEO equity is preserved and enhanced.

Think

Website migrations impact perception, not just redirects.
We treat every migration as a moment of brand recalibration, not only for users, but also for search engines and AI systems.
That means going far beyond 301s: we map your entity, architecture, authority signals, and query footprint.
Every scenario is considered, from domain consolidation to platform rebuilds, from multilingual splits to structural pivots.
This isn’t a checklist. It’s SEO intelligence for migrations.
– Pre-migration visibility audit: URLs, rankings, featured snippets, AIO coverage
– Redirect and structural simulation at scale
– Entity + topical continuity assessment
– Technical benchmarking and crawl depth validation
– Risk projection based on AI retraining cycles

Plan

Migrating is reintroducing your brand to humans and machines.
We create migration plans that serve SEO, user experience, and AI-indexing logic.
From sitemap structures to content semantics, every signal is aligned with your post-launch goals and your entity’s knowledge graph profile.
We ensure your site will not only “work”, but thrive post-migration.
– Redirect mapping by type (manual, regex, dynamic clusters)
– Structured data realignment for AI discoverability
– SEO metadata transfer planning across templates
– Multilingual and international SEO framework design
– Platform-specific optimisation for Wix, Shopify, WordPress, and headless stacks

Do

A migration is not just a launch. It’s a teaching moment.
Every action we take reinforces your domain’s trust signals in Google’s systems.
From crawl directives to entity consistency, we shape a post-migration landscape where rankings recover and grow.
– We don’t “move” your content. We retrain the algorithm with your brand.
– Real-time redirects deployment and validation
– Crawl-budget and index-status monitoring
– Content rewriting for new URLs and updated taxonomy
– Legacy page mapping and deprecation management
– Technical fixes for orphan pages, thin content, and duplicate paths

Measure

If you don’t measure the before and after, you’re blindfolded.
Our dashboards compare visibility shifts across SERPs and AI-generated surfaces, regionally and structurally.
We benchmark performance against your competitors and track how Google re-understands your domain over time.
SEO doesn’t end at launch. It starts again.
– Baseline vs post-migration traffic & ranking shifts
– AI Overview reappearance monitoring
– Entity + structured data recognition metrics
– Crawl frequency and health post-migration
– Alerts on drops in authority signals and AIO visibility
Why DataRank?
  • Proven expertise in cross-market search behaviours, with a native lens on how users and algorithms interact across languages, geographies, and devices
  • Strategic focus on long-term organic growth, not just vanity KPIs or short-lived spikes
  • Selective client approach to ensure senior involvement, speed, and zero effort dilution
  • Trusted by luxury, tech, and industrial brands to manage complex ecosystems and global visibility
  • Seamless integration with your product lifecycle, AI-readiness level, and digital growth stack

We’re not just another SEO vendor.
We partner with ambitious brands to transform visibility into strategic advantage, across borders, across platforms, and across evolving AI systems.

With a highly focused client portfolio and multilingual SEO architecture, we operate at the intersection of data, narrative, and algorithmic trust, delivering the precision, resilience, and strategic lift your growth deserves.

SEO MIGRATION services we provide

Migration is not just moving URLs

It’s structural. It’s visibility-sensitive. It’s where architecture meets authority.

At DataRank, we guide your brand through complex migrations with SEO precision, technical clarity, and AIO foresight, ensuring you’re not just back online, but back in control of how you’re found, featured, and followed.