ASO is not a one-size-fits-all service. Apps from different industries require tailored approaches based on user behavior, seasonality, monetization models, and competition saturation.
At DataRank, we adapt our ASO strategy to each sector. Examples include:
- Fintech apps: Keyword clusters around trust, ease of use, and compliance; emphasis on ratings and user sentiment
- Travel and hospitality apps: Seasonal keyword rotations, visual storytelling, multilingual listing, and browse optimization
- Healthcare and wellness apps: Sensitive messaging, clear UX visuals, and user reviews management
- Gaming apps: Fast A/B iteration on creatives, localization, store event usage, and influencer-generated installs
- Productivity tools: Positioning via value-based keywords, extended descriptions, and review mining for messaging cues
This vertical-specific methodology is key to increasing not just impressions but relevant downloads that support long-term app usage.