One of the most impactful trends in ASO for 2025 is the synergy between paid and organic visibility. In the app ecosystem, paid ads don’t just drive installs, they influence algorithmic trust.
At DataRank, we integrate ASO efforts with:
- Apple Search Ads keyword strategy, improving both organic rankings and paid ROI
- Google App Campaigns targeting high-intent keywords with landing pages and custom store listings
- Leveraging in-app events and product pages to test variations and drive down CPI
- Monitoring ad-driven users for retention and monetization patterns, which loop back into metadata changes
We treat paid visibility not as separate from ASO, but as a performance lever for accelerating results and expanding relevance.